The Terry Willis Home Marketing Plan  | Your home is where your heart is, where you enjoy your family, where you plan your life, a source of comfort and a source of pride.
When the time comes to sell your home, I take these things into account. Together we will pinpoint all of the best features of your home and highlight any additional work you've put into it to create the finest marketing tools and plan for your property. |
Below are examples of just some of the steps taken to give your home the very best marketing possible. You'll find that many go above and beyond your typical Realtor's efforts. PROFESSIONAL PHOTOGRAPHY Photos are one of the first things a person will notice in the marketing of a home. Any realtor can take a few snapshots of your home for the listing, but I offer professional photography services. Highlighting the best features of your home in the most beautiful way possible rhrough various marketing media will best draw in buyers especially during those crucial first weeks that a house goes on the market. YOUR HOME'S OWN INDIVIDUAL PROPERTY WEBSITE ADDRESS Do you live at 303 Sunshine Street? Then your home could have 303Sunshine.isnowforsale.com! You can tell your friends and family and they can tell their friends and so on. Your home will be featured on its own web site so that people can search for it easily by address on the web. The website even features nearby places like grocery stores, libraries, retail stores and more and will actually give your home a "walking score"
(Note: This feature is based on availabilty. For example, if someone on the web already has 303Sunshine.isnowforsalecom then another similar option would be chosen such as 303SunshineSt.isnowforsale.com) 
WALK SCORE This screen is a great way for buyers to find out where everything that is important to them is located. easing the transistion to a new home. 
VIRTUAL TOUR Any realtor can show photos of a home, but not every realtor offers a full virtual tour on over 900 websites! The virtual tour is a more interactive view of your home. It is a fully loaded slide show of professional images that play along with an audio narrative set to gentle background music. With so many homes being viewed online these days, the virtual tour gives the viewer more of a feeling of being inside the home. 
YOUR HOME'S OWN PAGE ON MY WEBSITE WWW.TERRYWILLIS.NET  
ADDITIONAL ONLINE EXPOSURE Your home will appear on dozens of major websites based both nationally and locally. 
REPORTS OF ONLINE HITS ON YOUR LISTING I will email you weekly reports on the hits on your listing online that offer a reporting feature, such as TerryWillis.net, Craigslist, Trulia, the Realtor's Multiple Listing Service (MLS) and more. Find out how many people searched for homes similar to yours and on which websites; how many pulled up your home in search results and even how many looked at the details of your home! Also, some of the reports include homes listed near your home so that you can track other homes in your area for sale and see what they are selling for. SIGNAGE AND ARROWS The Prudential rock is a sign of trust and one of the most recognized company logos in the world. For your home I will include a sign rider featuring your home's individual property website address and texting information for the mobile phone web site for today's tech savvy buyers! Also I provide additional directional arrows to direct people to your property for sale. 
OPEN HOUSE MARKETING I create a database with a minimum of 200 potential buyers for your home by going through the Realtor's MLS website and searching for all people in the area who are currently selling a home within a move-up price range of your home. This database is used throughout the marketing of your home by mailing postcards and open house invitations. OPEN HOUSE INVITATIONS I personally send out "Open House" inviations to prospective buyers and clients to promote awareness of your property and to draw people in to the Open House where they can view the property in person. 
JUST LISTED POSTCARDS AND EMAILS A minimum of 100 Just-Listed postcards and 500 emails with gorgeous photography will be sent out featuring your home. Your neighbors can tell their friends and additionally spread the news about your listing via word-of-mouth. People do enjoy hand-picking their new neighbors! I also go through the MLS to find other Realtors who have clients searching for a property in your area similar to the house. you are selling and email them periodically throughout the listing so they can invite their buyers to view your home. 
PROPERTY FLYER FOR YOUR HOME A flyer will be designed specifically with your home in mind to highlight the best features of your home and be displayed in a "take one" box on the front lawn. The URL address and texting information on the individual property website is prominently displayed for any other information the buyer may need to obtain. 
SPIRAL BOUND BOOK MARKETING YOUR HOME A spiral bound book will be created to feature your home and give interested parties more detailed information about your property to take home with them. This book contains all of the interior photos of the home with descriptive text boxes, room measurements, remarks, school information and anything else that may be useful for the buyer to have knowledge of. The vivid use of color helps these "take one" flyers and booklets to stand out in the stack the buyer collects after a day of looking for homes. 
ADDITIONAL PRINT ADVERTISING The Open House for your home will be listed in the St. Louis Post Dispatch and will be featured in the "Original Homes Magazine", which is avaialbe free at most of the major grocery stores in our area for any prospective buyer to pick up! Another Publication that will feature your home is "Your Next Home Magazine", a monthly publication produced by the St. Louis Post Dispatch which is put out in high traffic areas such as grocery stores so that you get beautiful full-color advertising for your home throughout the month. 
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